Google Analytics Consultant

  • Free
  • Published date: November 1, 2021
    • Georgia, United States


Position Title: Google Analytics Consultant

Location: Rosewell, GA

Duration: 1 year contract.

Duties and responsibilities

Ability to handle End-to-end Analytics Implementation independently and work
on tags configuration and the development of data layer using Google Tag
Manager for Web and Mobile Apps.

Work as an individual contributor and handle pipeline of tagging requests
received from various clients as well as support large scale projects
Experience with data layer concepts, data modeling & governance, digital
analytics implementation, and event handling methods via the DOM event model.
Implement site personalization and testing & targeting tools (Optimize,
DemandBase)
Implement proper cookie consent triggers to adhere to regulatory standards
(GDPR, CCPA,PII)
Write tagging specifications/flow for developers for enhanced ecommerce
websites/apps
Write JavaScript to pull data from the DOM, data layer, JavaScript variables,
and data objects for implementation in Google Tag Manager.
Knowledge of basic to advanced custom reports in Data Studio and Google
Analytics
Server-side tags implementation is a plus

Required Skills:

Experience architecting, designing, and implementing End-to-end Google
Analytics 360 Implementation through Google Tag Manager
Experience with Google Analytics 360: Integration with App and Web Platforms,
Linking with Marketing Tools (DV360, Google Ads Search Console), Custom Channel
Grouping, Filters, Segments, Cohorts.
Implementation of Web and App through GTM & Firebase.
Design, build, test, monitor, and provide quality assurance of the Web data
layer and web tags/pixels.
Experience working with Big Query and data visualization platforms.
Experience on GA4 migration and implementation
Strong knowledge of HTML, CSS, XML, Java script, jQuery , JSON MySQL, BigQuery
Knowledge of Adobe analytics and Adobe Launch implementation is a plus


Reference : Google Analytics Consultant jobs

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